Paramount Radio at London's Fashion Week 2022

Paramount Radio have been for the 5th year in a row now supplying at the London Fashion Week! 

From the backstage to the catwalk, we provided telecommunications equipment by putting in place a digital Two-Way Radio system. Furthermore, this event gathered renowned supermodels and prestigious designers as Vivienne Westwood, Victoria Beckham, JW Anderson and more. The program included more than 30 designers and organizations. All of them presented their work in a series of parades, presentations, appointments, events and digital activations.

In light of this, London Fashion Week showcased some of  the best emerging creative talents through 20 physical and 14 digital triggers. Once again, the event gave birth to a mix of physical and digital work. Consequently, this approach gave brands the opportunity to showcase their collections to local audiences whilst expand their reach internationally. 

Nevertheless, that week represented an emotional moment encored in history as the event paid their honour after the passing of the Queen Elizabeth II. In this context, the fashion community came together to promote planned events in a way that respects both national atmosphere and industry planning. Arguably Jonathan Anderson, founder of JW Anderson, pointed out how the cancellation could have negatively affected smaller brands. Incontestably, Queen Elizabeth II had an immense influence on fashion and its evolution over the past six decades. The Queen sense of style always stood out even from others royal family members. In view of the aforesaid, she inspired many haute-couture British designers.

With the Fashion Week going ahead and the tribute being paid, Paramount’s team has been proud to supply Two-Way Radios to the production teams. 

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